📆 In today’s newsletter:

• Critical website mistake: Misuse of site headers is costing you leads daily

🛜 Articles from Around the Web

We scour the depths of the internet so you don’t have to. Here’s a curated list of gems we think you’ll love—dive in!

• 6 SEO tactics for home service companies

• 4 Tips for Social Media That Will Change the Game for Home Services Companies

• Key PPC ad strategies for home services

🏠 Headers: Why They Make or Break Your Home Service Website

Working with home service businesses every day, I've noticed nearly half make the same critical mistake on their websites—they're misusing headers. This seemingly small oversight could be costing you customers right now.

What Are Headers and Why Should You Care?

Headers are the organizational structure of your webpage—like the signs in your shop. They help both visitors and search engines understand what your page is about and how information is organized.

The Golden Rule: Every page needs exactly ONE H1 header, no more, no less.

The Simple Header Hierarchy

H1: Your main page title (like your business sign)

• Example: "Professional Plumbing Services in Chicago"

• Only use ONE per page!

H2: Major section titles (like department signs)

• Example: "Emergency Services" or "Residential Plumbing"

• Use for main categories on your page

H3: Subsection titles (like service descriptions)

• Example: "Burst Pipe Repair" or "Kitchen Plumbing"

• Use for topics under your H2 sections

How Headers Supercharge Your SEO

When Google crawls your website, it pays special attention to your headers. Here's why proper header structure directly impacts your search rankings:

1. Search engines scan headers first - Google gives words in headers more weight than regular text. Your H1 is the strongest signal about what your page offers.

2. Keywords in headers pack extra punch - Including your service area and key services in headers helps you rank for those terms.

3. Structured content ranks higher - A logical H1→H2→H3 flow helps search engines understand and prioritize your content.

4. Better user experience means better rankings - When visitors can easily navigate your site using clear headers, they stay longer—a signal to Google that your site is valuable.

The 3 Most Common Header Mistakes

1. Multiple H1s on one page - Like having several different business names on your truck. It confuses everyone.

2. No proper header structure - Just walls of text with random bold or large font. Would you walk into a warehouse with no signs?

3. Headers out of order - Jumping from H1 to H3 to H2 is like giving directions that don't make sense.

Your 1-Minute Header Checkup

Look at your website now and ask:

• Does each page have exactly ONE H1 that includes your service and location?

• Do you use H2s to organize major sections?

• Are H3s properly nested under their parent H2s?

• Have you included important keywords in your headers?

If you answered "no" to any of these, you've found a simple way to improve your website today.

The Bottom Line

In the competitive world of home services, proper header structure is one of those "small hinges that swing big doors"—a simple fix that can dramatically improve how both humans and search engines find and interact with your website.

Fix your headers today, and you're already ahead of nearly half your competition!